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STUDENT LOUNGE > Apple Ads Category Campaigns: Boost App Discovery
Apple Ads Category Campaigns: Boost App Discovery
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Microbit Media
28 posts
Nov 27, 2025
10:51 PM
Apple Ads Category Campaigns help apps reach users searching by function, not brand. By targeting non-branded keywords like “fitness tracker” or “photo editor,” developers can expand visibility, drive high-intent installs, and scale growth across App Store markets.


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