I’m finalizing designs for my body care products, but I’m torn between square and rectangular boxes. I’ve been looking through The Packaging World’s options and love how flexible their Custom Cosmetic Boxes and Custom Shipping Boxes are. The problem is, I want consistency while keeping packaging practical for different shapes and volumes.

For brands with multiple product types, do you use a unified shape for branding consistency, or do you tailor each box size individually? I’d appreciate any thoughts on what approach looks best across a product line.